In this two part blog post I shall look at findability and the crucial role it plays in the interface design of websites. In part 1 of the blog I shall explain what findability is and what the main issues are affecting findability on a website.

What is findability?

Findability, in computer science, refers to a user’s ability to identify and then navigate the interface designs of websites or web-apps. It encompasses aspects of information architecture, user interface design, accessibility and search engine optimization. The term findability is credited to Peter Morville who remarked that “findability precedes usability. In the alphabet and on the Web. You can’t use what you can’t find.” In this vein findability is two-pronged, on one hand dealing with users finding a website. On the other hand it deals with how users find things that they are looking for, such as the help section or contact details etc., on a given website. According to Neilson Online currently there are more than 1,733,993,741 internet users generating and interacting with vast streams of data. Findability helps ensure your website doesn’t get lost in the mix and, when found, not to be deserted by frustrated users who in all likelihood won’t return, barring a thorough reworking of the interface design.
If you are developing a website with a new user interface and are interested in optimizing your website’s ability to be located by prospective users on the internet, then it is important to infuse your design process with adequate research about the above mentioned topics.

Issues affecting findability on a website
Findability concerns itself with the effort to make a user interface design easily navigable or usable and to ensure that the interface design process is fully integrated and effective. Key to findability is the organization and representation of a user interface design.  This refers to among others, the layout, the use of breadcrumbs and local navigation. Are users able to easily navigate a website and find the services they were looking for? If they found themselves in the middle of a website (which happens often as people share direct links) would they be able to figure out where in the hierarchy they were?  These issues can easily be revolved by adhering to web standards and through iterative usability testing of wireframe prototypes created with the use of wireframe tools such as pidoco. Another important issue affecting findability is the qualities of your web-site’s content and how it is geared towards search engine optimization.

Several weeks ago Google updated their Google Images page interface design to move from a text-based to a more image based user interface.  The most noticeable changes include search image results that are assembled in a larger, more mosaic style pattern.  Google vice president of search products and user experience Marissa Mayer also maintains that “stripping [the interface down] and highlighting the image” will be simultaneously enticing and beneficial for users.  The idea is that users will have visually visceral and instantaneous access to the products that they seek.

Further changes to the Images interface include the way Google allows users to view selected pictures. Users can now click on the desired image and it will be blown up with the website of origin shown as faded in the background.  Google will also be phasing out text ads and replacing them with image ads to further improve the usability and clarity of its interface design.

But now let’s look at the interface design features that struck me: OnLive’s interface design is, in a word, cinematic. Upon starting the program a small overlay opens up requesting log in details. The background of the menu screen is made up of a number of small screens with running games, supposedly being played that moment by other users. The layout of the interface design is nicely suited to video games as there aren’t too many menu options, and it’s clearly designed to be easily navigable with a control pad. Choosing one of the menu options, such as the Marketplace game store, reveals breadcrumbs at the top of the interface design – one of those usability best practices. When acquiring a demo, the top right of the interface design layout of the games menu displays how much more time users have to play the game until they must purchase or rent the full-version. All in all, this is an interface design that is refreshing and easy-to-use, which is a great plus with online gaming services.

OnLive’s greatest challenge to date is keeping the lag down to a minimum of micro seconds. When streaming video, buffering time of 3 seconds is manageable. While playing a video game, 3 seconds could well mean game over. OnLive feels to me like a service intended for use two years from now (ready for use in Japan). The service is currently only available in the US where only 25% of broadband connections are faster than the 5 Mbps threshold needed to use it. Despite this, the service holds promise, working and sporting the same interface design on multiple formats such as PC, Mac, Linux, TV and even the iPad, which may make it a triumph of interface design.

I recently came across an interesting gaming platform that I thought I’d share. It seems appropriate since there were several things that I noticed which stood out with regard to its interface design. Well, you’ll see for yourself if you read further.

OnLive is a new service that seeks to turn the gaming world upside down with a decidedly disruptive Web 2.0 approach. Thus far video games have been largely an affair of hardware, localized at that. You (which usually meant mum or dad) would buy a game console or a PC with the best possible graphics card etc… Once that business was out of the way all that was left was to buy the games. This meant buying a piece of plastic with data on it. With the advent of ubiquitous internet, downloading games directly to your local hard drive became possible through services such as Steam. However one needed compatible hardware to be able to run the software. OnLive’s premise is to harness the cloud and a web-browser for gaming. The games run on servers in a remote data center and the audiovisual output is streamed to your computer in exchange for your controller inputs. This means that as long as you have a good internet connection, the hardware settings of your computer do not matter. All very nice so far.

WizeHive, an online collaboration tool that lets users share files, manage projects and track activity with others in secure, private workspaces recently revamped its interface design along with adding further functionality. A great opportunity to look at some interface design questions. WizeHive allows users to track multiple people and projects through its project management system. Users can create workspaces tailored to a specific client for the sharing of key business data, notes, documents and tasks. In addition, WizeHive helps to automate business processes, such as job applications or contests, through its WizeApps.

What has changed in the interface design?

Perhaps the most notable change to WizeHive’s interface design is that the new interface design is now much more streamlined, thus saving users time when they work with WizeHive, which may potentially bring down costs.  As before the interface design displays recent activity within an activity stream like Twitter, but now up to five workspaces can be added to clickable tabs at the top of the screen for easy access in addition to a ‘More Workspaces’ tab to access other workspaces that are not displayed by an individual tab within the interface design. There are further little improvements that all seem to add to the usability and clarity of the program.

The Guardian, a major British national daily newspaper, has long received critical acclaim for its website which is also incidentally one of the most visited English-language news websites in the world. This success may not least be due to the influence of a superior interface design employed by the creators of the website, which greatly enhances usability. The website’s interface design is very efficient in layout and design allowing users to easily delve into the full gamut of news on offer along with clearly defined clickable breadcrumbs, helping users navigate easily to further subsections of the website.

What decisions led to this type of interface design?

An independent programmer name Phil Gyford has now offered users a unique streamlined way to enjoy the Guardian. Using the Guardian’s Content API he thought to tap into the need to consume news with the ease of a newspaper. No matter how well designed a newspaper’s interface design on its website may be, they all require users to actively navigate through separate sections. According to his personal blog, Phil Gyford “wanted something with reduced friction. There should be as few difficult decisions as possible, nothing harder than ‘shall I turn the page?’. I wanted to avoid having to make a big decision before reading an article. It should be as quick and effortless as possible, as close to how easy it is to start reading an article in a newspaper”. This statement speaks volumes to the importance of the ease of use with which end users (in this case the readers of the digital paper) can understand, utilize and navigate an interface design. With usability being one of the most noticeable determinants of quality online, its impact can not be overestimated, especially when addressing such a diverse audience as the Guardian does.

In this blog post, inspired by a TheNextWeb blog entry,  I shall talk about a few things interface designers and web developers should consider when embarking on creating a new app, regardless of the platform. The 2005 animated film ‘Robots’ featured the following catchphrase “see a need, fill a need” in essence as a motif. Market research is crucial. If you have an idea you want to develop look around and see what programs or websites are already out there catering to that market or segment. Positioning your website or software application to cater to a previously unmet market demand is a great place to start. If you happen to be developing an alternative to already established (and popular) players in a market you have to ask yourself: How am I going to do this better? What unique selling point(s) will my product have over my rivals’ products? A case in point is webmail, which is a very crowded and competitive marketplace. If you want to start a new webmail service, for example, what features are going to make users want to use your service rather than, say, Gmail or Yahoo. But features are not the entire story.

The Facebook privacy features controversy has left many users wondering whether it is worth continuing their relationship with the social networking site. According to a recent poll conducted by the IT security firm Sophos, nearly two thirds of Facebook users are considering leaving the site all together, with 30% of respondents saying that it is highly likely they will quit Facebook over privacy concerns and an additional 30% of respondents regarding this a possibility.

In addition to the 60% of potential Facebook defectors, 16% of users claim that they already have logged out permanently so to speak. It is truly astounding that in just a few short months approximately 75% of the social networking hegemon’s users are dissatisfied enough to seriously consider leaving the site for good if they have not already done so. According to Sophos’ senior techonology consultant, Graham Cluely, „the majority of people we polled are fed up with the lack of control that Facebook gives them over their own data.“ Users find Facebook’s privacy features interface design convoluted and confusing. Confusion unavoidably leads to frustration and, as many interface designers know, frustration often leads to abandonment.

On mobile devices, interface design challenges steer users towards dedicated apps

Today’s web browsers, enabled by always-on internet and the cloud computing model, can be used as a conduit for all ranges of applications unthinkable when Mosaic, which would morph into Netscape Navigator, debuted. According to TheNextWeb article, the tide is starting to turn in favour of native apps again. Chief reason for this is the rise of smartphones and their respective app stores. To make his point the author uses the example of Twitter which is used 81.43% of the time through an app rather than the website.

Even on the desktop apps like Spotify, the music streaming app, eschew the web browser save to entice visitors to download it. However for every Spotify there are more, such as Grooveshark and Last.fm that deliver their services through their website. The web browser, reliable connection permitting of course, still holds a number of advantages. Web browsers are ubiquitous and come bundled with almost every computer regardless of operating system. The cloud also offers the advantage of availability. Sure, apps like Spotify and Steam, the video game delivery app, can be signed into from anywhere in the world but you have to go through the hurdle of downloading and installing them first!

According to the Nielsen Group’s iPhone usability studies, users prefer using dedicated apps than using a browser. From a usability and interface design perspective this is understandable due to the nature of small screens on smartphones whereby the interface design of mobile browsers is severely restricted by the size. This, of course, requires a rethink of interface design hence mobile optimized websites and apps.  On the desktop, meaning most computers, the browser remains king.

To be fair the thesis put forward by Boris and Adam Richardson does not try and play Nostradamus and predict the day when web browsers will become extinct but rather browsers will become more and more invisible, perhaps echoing Dan Norman’s seminal concept of The Invisible Computer. Nevertheless, with cloud computing conquering the business world, such as Salesforce’s CRM software, Google’s Docs office software, or Pidoco’s wireframe software, the web browser will for a long time still be very much in use, even if less visible.

I wrote this blog post inspired by an article by Boris on TheNextWeb in which the author pronounced “The death of the website” after paraphrasing Adam Richardson’s “the death of the browser” pronouncement. Both pronouncements are arguably astute but I wanted to add further comment regarding what they mean for interface design.

Things, as the old adage goes, come and go in cycles. The same goes for the world of software applications. Before the World Wide Web took off, software on PCs mostly got there by way of a native software application.  You had specific programs on floppy disks and you’d install the ones you need. One type of application, the web-browser, would prove to be the single-most versatile app of all. Whereas native apps tended to fulfil a clearly defined task such as desktop publishing, email, or spreadsheets even, the web browser would rise to be a swiss knife of sorts.