Two-thirds of Facebook users threaten to quit, but the social networking giant shouldn’t fear extinction – Part 1
The Facebook privacy features controversy has left many users wondering whether it is worth continuing their relationship with the social networking site. According to a recent poll conducted by the IT security firm Sophos, nearly two thirds of Facebook users are considering leaving the site all together, with 30% of respondents saying that it is highly likely they will quit Facebook over privacy concerns and an additional 30% of respondents regarding this a possibility.
In addition to the 60% of potential Facebook defectors, 16% of users claim that they already have logged out permanently so to speak. It is truly astounding that in just a few short months approximately 75% of the social networking hegemon’s users are dissatisfied enough to seriously consider leaving the site for good if they have not already done so. According to Sophos’ senior techonology consultant, Graham Cluely, „the majority of people we polled are fed up with the lack of control that Facebook gives them over their own data.“ Users find Facebook’s privacy features interface design convoluted and confusing. Confusion unavoidably leads to frustration and, as many interface designers know, frustration often leads to abandonment.
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