Two-thirds of Facebook users threaten to quit, but the social networking giant shouldn’t fear extinction – Part 2

Although such high numbers of users are threatening to pull the plug on their Facebook memberships, in all likelihood, the threats will remain threats. While it is true that people are furious that their private information is not being properly cared for, Facebook users will still have a hard time leaving the site because of all the social networking benefits. Facebook has become one of the main arteries in the social life of millions of people. It is a way to instantly and easily share life with all family, friends, coworkers etc. Pictures, videos, messages, chatting, fan clubs—Facebook is an outlet that allows users to participate in and share a diversity of interests. In reality, it is not so easy for a user to click the ‘delete account’ button. Perhaps Facebook should think about hiding this option in its interface design.

The poll numbers are also telling in terms of the potential mass user exodus. 60% of users only threaten to leave while 16% have actually left. This illustrates the fact that most people who are angry enough to leave have probably left already. This is not to say that people aren’t really mad—many, in fact, are livid. But the anger boiling in the blood of the 60% of users threatening to leave Facebook has actually led to a more positive Facebook evolution: in the past few weeks, Facebook has begun implementing changes to its security feature options in addition to simplifying its interface design. While the social networking site has a long way to go in terms of re-building client trust and respecting client privacy, the organization has proven that it is keen to take user experience feedback into account, even when it is apocalyptically critical. Because Facebook has allowed itself to succumb to self-reflexivity, their survival outlook remains good. For now.