Usability Methods in Interface Design: User Surveys
With a user survey you try to find out how your software, application or web site is most likely to be used by your target audience or a special segment of users. The usability method of posting user surveys on your website is a powerful tool to find out what other analytics tools cannot deliver. When a quantitative analytics tool tells you everything about what people did on your website or interface, a user survey tells you the hidden secrets about user motivation, feelings and the why people using your website or interface.
You post all kinds of questions (by letter, email, online) to get an idea about stuff that you cannot trace or observe technically (e.g. ask about features that do not exist yet), but which you need to know for making your product evenmore customer centric.
What should I ask in a User Survey
With the internet it is easy to carry out user surveys with hundreds and thousands of users, presenting qualitative and/or quantitative data for decision making. But what should you ask your target audience? Well, what do you want to know? Depending on your goals, the questions will and can be quite different. But compared to many other usability methods, user surveys can give you answers about stuff that is hard to find out through tracking and observing user behavior (e.g. feature requests, expectations etc.).
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