Using Usability to Differentiate Your App – Things Every New App Should Do Part – 1
In this blog post, inspired by a TheNextWeb blog entry, I shall talk about a few things interface designers and web developers should consider when embarking on creating a new app, regardless of the platform. The 2005 animated film ‘Robots’ featured the following catchphrase “see a need, fill a need” in essence as a motif. Market research is crucial. If you have an idea you want to develop look around and see what programs or websites are already out there catering to that market or segment. Positioning your website or software application to cater to a previously unmet market demand is a great place to start. If you happen to be developing an alternative to already established (and popular) players in a market you have to ask yourself: How am I going to do this better? What unique selling point(s) will my product have over my rivals’ products? A case in point is webmail, which is a very crowded and competitive marketplace. If you want to start a new webmail service, for example, what features are going to make users want to use your service rather than, say, Gmail or Yahoo. But features are not the entire story.
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