Using Usability to Differentiate Your App – Things Every New App Should Do Part – 2
Usability, user experience and a user interface design to match are key. You can have a great product that does a whole bunch of amazing things, but if packaged in an abominable interface design that frustrates users, you’re setting yourself up for a failure even if your interface design is aesthetically pleasing. Your product and its user interface design needs to be as easy to use as possible and this means getting feedback through usability testing from people that fit the profile of your target users. Thankfully a number of tools exist, such as Pidoco, that allow you to easily create wireframe prototypes of your product which can be viewed, annotated and/or edited (even going as far as conducting remote usability tests) long before the coding process begins. The advantage of this approach is that is makes rectifying glaring usability and interface design flaws relatively inexpensive compared to changes that become necessary after the implementation is already finished.
Aside from the features of an app, the usability of its interface design is a key differentiating factor, and it should be considered as a unique selling proposition. There are numerous examples of products and software applications that have succeeded, not least due to their superior usability.
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