Websites vs. Apps – Is it interface design that matters for success? Part – 2

On mobile devices, interface design challenges steer users towards dedicated apps

Today’s web browsers, enabled by always-on internet and the cloud computing model, can be used as a conduit for all ranges of applications unthinkable when Mosaic, which would morph into Netscape Navigator, debuted. According to TheNextWeb article, the tide is starting to turn in favour of native apps again. Chief reason for this is the rise of smartphones and their respective app stores. To make his point the author uses the example of Twitter which is used 81.43% of the time through an app rather than the website.

Even on the desktop apps like Spotify, the music streaming app, eschew the web browser save to entice visitors to download it. However for every Spotify there are more, such as Grooveshark and Last.fm that deliver their services through their website. The web browser, reliable connection permitting of course, still holds a number of advantages. Web browsers are ubiquitous and come bundled with almost every computer regardless of operating system. The cloud also offers the advantage of availability. Sure, apps like Spotify and Steam, the video game delivery app, can be signed into from anywhere in the world but you have to go through the hurdle of downloading and installing them first!

According to the Nielsen Group’s iPhone usability studies, users prefer using dedicated apps than using a browser. From a usability and interface design perspective this is understandable due to the nature of small screens on smartphones whereby the interface design of mobile browsers is severely restricted by the size. This, of course, requires a rethink of interface design hence mobile optimized websites and apps.  On the desktop, meaning most computers, the browser remains king.

To be fair the thesis put forward by Boris and Adam Richardson does not try and play Nostradamus and predict the day when web browsers will become extinct but rather browsers will become more and more invisible, perhaps echoing Dan Norman’s seminal concept of The Invisible Computer. Nevertheless, with cloud computing conquering the business world, such as Salesforce’s CRM software, Google’s Docs office software, or Pidoco’s wireframe software, the web browser will for a long time still be very much in use, even if less visible.